June 13, 2024 | 10 a.m. ET
Wondering what it really takes to get journalists’ attention and secure more earned media coverage? We surveyed over 3,000 journalists worldwide for answers to those questions and more. Now we’re digging even deeper.
Join Cision and a panel of journalists from top media outlets as we explore findings from our 2024 State of the Media Report.
You’ll get a behind-the-scenes look at the media’s biggest challenges, highest priorities, and what it all means for PR teams. More importantly, you’ll find out what it really takes to build effective, long-lasting relationships with journalists.
Our discussion with these industry insiders will cover it all, including:
- Changing audience behaviors around media consumption - and why it matters
- Attention-grabbing tactics and more effective approaches to pitching - straight from the source
- How social media plays into the PR/journalist relationship
- How journalists really feel about generative AI
Don't miss this opportunity to hear directly from top journalists about their wants and needs from PR professionals. Fill out the form to secure your spot.
I’m Carrie Parker and I’m the Chief Marketing Officer at Cision. I joined in September 2022, bringing a rich B2B marketing background to the company with a 20+ year track record of scaling marketing operations at companies ranging from high-growth martech startups to global enterprises.
Prior to Cision, I held marketing leadership roles at American Express, Kantar, Valassis, and Cordial. I not only bring an array of experience and perspective, I also have a consistent track record of driving demand and leading marketing teams to consistently deliver outsized business growth.
I earned my BS in Business Administration with a concentration on Marketing from the University of North Carolina at Chapel Hill and an MBA from Columbia Business School. I’m an avid runner and enthusiastic world traveller with my husband and two daughters.
Meet the Speakers
