NOTE: This is a joint po
st by Matt Batt and Heidi Sullivan. It is cross-posted on Story Assistant and CisionBlog.
Pipeline Media Relations President & CEO Matt Batt and I did a free Cision Social Media Webinar earlier this month titled Twitter 101, and we received more great questions than we could answer about engaging in Twitter on behalf of a company, organization or brand. In an occasional series of posts, we’ll be answering some of those questions over the coming weeks. Here are some questions and answers about Twitter Account Set-up and Twitter Handles.
Twitter Account Set-up
Emily: If you are tweeting for a non-profit that really needs to get their brand out there, do you still think it is better to use a photo or is it better to use the logo?
Matt: Logic (and others) might tell you to use your logo for branding purposes but the reality is that on Twitter and in life, people like talking with people. For this reason, I would suggest that you use a photo of the individual representing your non-profit on Twitter. If there are multiple people managing the profile, I would try and customize your background (see next question) to reflect the pictures and individual profile names for each and/or I would switch out the photo each time someone new is managing the profile. Ironically, here is a great example of this from Cision.
Tim, Megan, Mark, Amy, Sara: Do you have any tips on making compelling Twitter backgrounds? Read it all..