We were thrilled to chat with Ed James, president and co-founder of CornerStone PR Division, about his perspectives on today’s PR space and his experiences in the industry. Here he shares the challenges he met and the relationships he developed throughout his career, and the three tips he would give to future PR pros.
Q: Take us to the beginning – how did you get started in the PR industry? What prompted you to co-found Cornerstone Public Relations?
A: As I was pursuing a career in the arts – writing movies, playing music at clubs – I ended up with a job in the marketing and PR department of an independent film company. It was supposed to be temporary but I found that I really enjoyed the daily challenges, strategy and creativity involved in PR. I was hooked! With Cornerstone, I was fortunate enough to have them as a client at a past agency and maintained an ongoing relationship with co-CEOs Rob Stone and Jon Cohen. While the agency already offered extremely innovative and groundbreaking creative services, it was missing a PR division. The three of us discussed it and decided that a public relations division devoted to existing clients made a great deal of sense—and forming Cornerstone Public Relations also gave us the ability to take on new clients just for PR services.