This blog discusses trends in the media and PR industries; offers strategies for adapting to a changing landscape, particularly with regard to social media; interviews influential journalists and top PR executives on broad industry trends; and offers education about targeting campaigns to the right outlets and more.
The research team here at Cision US makes over 20,000 changes to our media database and speaks with hundreds of journalists every day. We are constantly soliciting feedback on how PR people can work as effectively as possible with the media. The feedback we receive is always the driving force behind our opinions and ideas and hopefully that will be evident in this blog.
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Who is Cision?
Cision is the leading global provider of media relations software services and solutions for public relations professionals.
How we support PR professionals
Cision provides public relations software tools and resources including media research, media lists, press clippings & media monitoring services, and evaluation of media coverage. Cision’s media intelligence and insight help improve your communication performance, build your reputation, and maximize the results of your media relations efforts.