This post is by reporting specialist Brittney Lane.
The public relations industry moves quickly. To keep pace and grow, you can count on a number of professional development resources for some of the most requested PR skill sets.
Whether you’re looking to broaden your knowledge or land a new gig, building these core tactics will help:
Being able to write well is arguably the most important skill for anyone in the PR field. Whatever your medium may be –a tweet, press release, or speech–you must be able to get your message across clearly and effectively (bonus points if you do so in a captivating way).
Every PR pro should have at least a few reference books to help them make the most of their writing. Strunk’s The Elements of Style is consistently lauded by industry professionals as their go-to reference for writing well. Fogarty’s Grammar Girl’s Quick and Dirty Tips for Better Writing is a more modern reference guide, with an emphasis on grammar. And if you want to keep on journalists’ nice list, understand their style bible: The Associated Press Stylebook.
Content marketing – earning customers by means of publishing original and curated content – is the future of public relations and digital marketing. We think it’s so important that we even created a Content Marketing Suite to help you amplify content to your target audiences.