What is it?
The Cision Influence Rating offers a 360-degree view of each journalist and blogger, reflecting their roles at each of the print, broadcast and online outlets where they contribute. Taking into account digital, traditional and social signals, the rating is the first of its kind.
Ratings range from 0 to 99 for both outlets and contacts. A rating of 99 is the highest possible. Cision Influence Ratings can be found in CisionPoint.
How does it work?
Outlets are measured on both their reach and the sharing activity they generate on the Web. From print circulation to online page views and unique visitors, along with Facebook Likes, retweets, blog comments and other measures of the impact of content, Cision uses more than 40 data points to determine the rating for each media outlet.
How is it different from other ratings?
Influencers are rated using both their content’s performance and their presence on social sites. Media contacts whose articles, blog posts or broadcast segments achieve broad reach and generate widespread online sharing are credited with higher ratings, as are those who maintain active accounts on sites like Twitter.
Journalists in decision-making roles within news organizations can also be rated higher, depending on the visibility level of the media outlet. Cision’s wealth of media data serves as the basis of this unique, three-dimensional perspective on global media outlets and influencers, accounting for both their online and offline voices.