How to target the media effectively in a few simple steps

We hear people say “targeting the media” all the time. But what does that phrase really mean? The word “target” means aiming for the right goal. I immediately think of an archery target and that tiny little bull’s-eye right in the center. The bull’s-eye image is, in essence, the key to effective media relations. Finding that exact target, aiming and hitting it dead on with one shot is much more effective than sending 100 arrows in the approximate direction of the target. Here are a few tips on finding and hitting your own bull’s-eye:

• Finding the right goal: Before ever contacting a journalist, media relations pros should conduct some simple media research: who their audience is, what media outlets are the right fit and which journalists are the best to contact for their campaign.
• Understanding Your Target Audience: Think about who you want to see your story, client or company. Is your story angle appropriate for end-users, buyers or influencers? Once you have identified your audience, determine how they consume news. Read it all..