Photo courtesty spudballoo via Flickr

With all the talk lately about Twitter’s growth and the land grab for Facebook URLs, an important conversation channel for PR and marketing professionals may be getting overlooked: social bookmarking and news sharing sites. These sites, where users share interesting articles, photos and videos they find on the Web, offer great opportunities for outreach for those willing to participate organically by submitting their blog posts and news releases as part of a larger mix of compelling content. We’ve discussed the importance of engaging that way before, and can’t stress it enough. Read it all..

On Monday, my colleague Heidi Sullivan and I presented the latest installment in Cision’s Social Media Webinar series. The free series covers social media monitoring, engagement, and content creation. In Monday’s session we got some great questions. In occasional posts, we answer questions we didn’t get to during the webinar. Thanks for all your questions!

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Only as part of a larger mix of compelling content

David Cohn

The social news site Digg has come a long way from its origins four years ago as a hub for tech geeks sharing news about gadgets and software releases. Now, the site has more than 1 million users, each day swapping thousands of links to intriguing blog posts and behind-the-headlines news reports on every topic, including food, the arts, cars, business, health and science, the environment and politics.

The way it works is simple: submit a link to an interesting item along with a short description, and your friends will “Digg” it if they find it interesting. The most popular items rise to the site’s front page and topic-specific pages. Dozens of top-tier journalists are known to comb the site for story ideas, and its most prolific users, tracked on socialblade.com, broadcast the most intriguing news articles, photos and videos they’ve found to thousands of fans and friends on the site. Is there a way to engage this influential, news-hungry audience without being dismissed as fluffy and self-promotional? Read it all..