Cision Blog talks to Fusion PR’s Bob Geller about the dual role of blogger and media relations professional
During the current explosion of social media and blogs, many public relations people are wondering if they should begin blogging themselves. There are quite a few high-profile bloggers who are also PR pros, from SHIFT Communications‘ Todd Defren and his PR Squared blog, to Jason Falls at Social Media Explorer, from Brian Solis of Future Works and his PR 2.0 blog, to Fusion PR’s Bob Geller and his blog Flack’s Revenge. So what are the benefits to being a media relations professional and a blogger? Should YOU start a blog?
I recently spoke with Bob Geller about his dual role. Geller is Senior Vice President at Fusion PR and started the Flack’s Revenge blog almost exactly two years ago in late November 2006. Geller encourages anyone to consider blogging as long as they have something relevant, unique and/or original to blog about. “It’s difficult to talk about something no one else is talking about,” Geller said. “But if you’re going to blog about it, you should have an interesting take or original idea on the subject.” Geller himself has a unique perspective on PR and social media that is evident on his blog because of his background in the tech industry, from sales, marketing and PR to his engineering degree that includes specializations and graduate-level work in microprocessors and digital signal processing.
Media relations pros in particular can benefit from blogging according to Geller. In his post, “I am in PR. Why should I blog?” he discusses how blogging forces you to write in a creative and engaging manner, come up with interesting ideas and concepts and stay up-to-date on important issues. “So what?” you ask? Read it all..
