While the term “content marketing” has gotten a ton of airtime over the last year in the PR and marketing space, we’ve found that many of our clients have yet to get started and those who have are struggling to get their campaigns off the ground. If your brand is in the same boat, it can seem overwhelming to continually create relevant content for your audience. But how do you make sure you’re reaching them in the right places and engaging them with useful information?
The new mantra at Edelman is that the paid ought to support the earned and owned content, to make it work harder and more intelligently than a classic media buy that stands on its own. According to Richard Edelman, publishing sites like Time and Associated Press are going to start supporting even more sponsored content on their sites. So now more than ever seems to be the time to start planning your strategy.
Here are a few things that we think you should consider prior to any content marketing campaign: Read it all..