Jay Krall is a Business Development Director at Cision. He coordinated the creation of a new Internet media research team for Cision and has been instrumental in Cision’s social media efforts. He has discussed social media engagement and measurement strategies at conferences presented by The Public Relations Society of America, The Canadian Public Relations Society, The Conference Board, The American Medical Association, and other organizations. His work has appeared in PR Week, PR News and The Wall Street Journal. Jay came to Cision from the financial services industry and was previously a newspaper reporter.

Contact Jay via e-mail at: jay.krall at cision.com

And follow Jay on Twitter @jaykrall.