With the growing popularity of content marketing, editorial calendars are becoming an oft-used term in the PR and marketing industries. Traditional publishers started using these guides to roadmap its features ahead of time for journalists, as well as advertisers who wanted to match products with content.
“[Editorial calendars] are utterly critical for any content marketing program to be successful,” said Joe Pulizzi of Content Marketing Institute.
Here at Cision, we understand the importance of editorial calendars for content creators, as well as paid, earned and owned media planners. Our research department adds thousands of opportunities to our PR software so communicators can find and pitch publications based on upcoming features.
With that in mind, we put together a 2014 editorial calendar guide to provide PR professionals and marketers with tools and tips on utilizing these calendars in media outreach campaigns.