If you’re not actively practicing content marketing, you’ve probably at least heard of it. It has the same type of buzz surrounding it as social media did back in the day – and for good reason.
Content marketing is changing the face of PR and marketing, but so far there hasn’t been a good source that talks not only about how content marketing affects marketers, but also how it affects PR pros. This is strange, since some would argue that content marketing affects PR professionals just as much, if not MORE than it affects marketers. So, since we couldn’t find a good resource that discusses content marketing as it relates to PR, we decided to write the eBook on it.
In our new content marketing eBook, Power Your Story: Content Marketing Essentials for PR, you will discover how websites and social networks are looking for new models to drive revenue, and where branded content gives communicators a unique opportunity to tell their stories in their own words.
Topics covered include:
- What is content marketing?
- Creating and curating valuable content
- Amplifying your content to more readers
- Establishing benchmarks and measuring success
- And more!
Whether you’ve been implementing a content marketing strategy for some time, or just getting started, you’ll find actionable insights to help you power your story.