Gina Joseph, social media community manager, also contributed to this post.
In this week’s Fashion & Beauty Buzz e-newsletter from Cision Navigator, we talked to Rachael Powell of Style Every Day fame. The fashionista discusses style on her site and also touches on beauty. Best of all, she is an expert in discounts and scours clearance racks and thrift stores to find budget-friendly items.
Q: How did you get into the fashion media industry and how did you grow your reach?
A: I’ve loved fashion and clothing ever since I was a young girl. I quickly became a resource for friends and family members looking to buy affordable, yet stylish clothing. It wasn’t until I was in college that I saw an opportunity to share this knowledge with others. In 2008, I began a blog on Tumblr and by January 2010, I had decided to truly commit time and effort to making my blog a resource for women around the world. I bought my domain and the rest is history!
Q: What do you like most about fashion blogging?
A: The community! There is a perception out there that fashion bloggers are competitive and ‘mean girls.’ In fact, I’ve never met one blogger who wasn’t willing to share advice, swap ideas or support me and my blog. I’ve met some amazing ladies and wouldn’t trade that for anything.
Q: What are some fashion trends we can look out for this winter?
A: There are three huge trends that are going to be everywhere this winter, if they aren’t already. First, oxblood/maroon/burgundy. Whatever you want to call it, this dark and sultry color is taking the world by storm. It first became popular with the start of fall, but I don’t expect it to go away anytime soon. If you’re not sure about the color, add it in your accessories first. There are some beautiful oxblood booties out there that can be added to any oufit already in your closet. Next, studs and spikes. These accents, once reserved for punk rockers, are becoming high fashion details perfect for shoes, handbags and jewelry. Finally, leather. Leather skirts, leather pants, leather jackets. If you’re not looking to invest in such high dollar pieces, stores like H&M and Target have great leather-looking options in leggings and jackets. Just be sure the fabric is breathable!
Q: What are some tips for other fashion bloggers/journalists just starting out?
A: Understand your voice and stick to it. Once you’ve built up some content you’re proud of, reach out to others in the community and support them with comments and praise. What goes around, comes around.
Q: Any tips for PR professionals who want to get in contact with you?
A: Read my content and understand my POV. While I adore shoes that retail at $5K+, that doesn’t fit with my approach and perspective so I can’t talk about them.
Q: What are you PR pet peeves, or what is the strangest pitch you have received?
A: There’s nothing worse than being added to a listserv without my permission. I am happy to consider a thoughtful, well written and personalized pitch, but if I see a generic news release in my inbox, I’m going to delete it.
Our free weekly Fashion & Beauty Buzz newsletter features industry-related job postings, staff updates, Q&As with the fashion and beauty community, upcoming industry events and more, and is geared toward industry journalists and bloggers.