Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the Barcelona Principles and how to apply them.
We have compiled some tweets shared from symposium attendees and also want to share tips from D’Andrea on global PR measurement:
- Measurement drives change
- Choose your metrics wisely
- Start small then grow
- Measure competitively
- Get regional buy-in
- Measure the media that matter
- Done be afraid of change!
Connect with Cision staff and Power Your Story at booths 16 & 17 during #PRSAICon. We believe in driving innovation and working passionately and want to empower others to do the same. From 10-11:15 a.m. on Oct. 15, vice president of global media research, Heidi Sullivan, will lead a discussion titled How ‘Story Marketing’ Can Power Your PR Program. In a separate engagement from 3:15-4:30 p.m., Cision Global Analysts’ vice president of research, Craig Mitchell, will lead a session titled Bringing Earned Media Measurement into a Global Perspective.