It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. Here’s the top five in no particular order…
“If you don’t already have a plan that outlines how you’ll handle a social media crisis, consider this your wake-up call–and something you should put on your to-do list today. As you create a Social Media Crisis Plan, it’s a good idea to look at your PR crisis communication plan and develop a similar plan for social media outlets. Don’t wait until a crisis happens in the social media space to create a plan for dealing with it — when you least expect it, it will happen.”
“Are you thinking of using Facebook Promoted Posts?
The feature officially rolled out in late May.
Many people are wondering where this new advertising option fits into their marketing mix or if it even fits at all.”
“Sick of hearing the same “the internet is changing marketing” speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Look no further; this post will show you some current data about the state of the internet marketing world that are both helpful, and frankly kind of shocking. Take a gander!”
“The infographic below from InventHelp says that CEO’s think marketers lack business credibility and that we don’t talk about what really matters: Sales. Do you think that’s true? I think I would have to agree.
For whatever reason as marketers we’ve chosen to try to get executives to understand marketing instead of using that time to show them why marketing matters to them: Because it drives sales. The same is true for social media. We are redefining ROI, presenting metrics that require a Ph.D. in cool to understand, and arguing that social media ROI is immeasurable. It’s not, but it will require that marketers change their point of reference.”
“By focusing on a comprehensive user experience, research shows brands strengthen return on investment (ROI).
A RightNow study shows that 86% of consumers would pay more for a better customer experience, and 89% of consumers began doing business with a competitor following a poor customer experience.
Building a holistic brand experience means breaking down silos within a company to foster collaboration between community managers, PR, advertising, product marketing and customer service.”
And a recap of what happened on Cision Blog:
Worldcom Public Relations Grouprecently launched an e-book with the help of Bliss Integrated Communication and Off Madison Ave to discuss emerging tactics in public relations. Contributors from Poland to Australia, Brazil to South Africa, Germany to right here where CisionBlog is located – in Chicago, Ill. – offer their insights. Elizabeth Sosnow, digital chair at Worldcom PR Group, sat down to share details with us.
Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out about your competitors and friends, and be sure to share comments and discussion points!