It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. Here’s the top five in no particular order…
“Has the Google news been bombarding your RSS feeds today like it has mine? Feeling a bit overwhelmed? To be honest, I had to take a deep breath myself. Talk about announcement overload! Today was the Google I/O conference, so it’s no wonder that we have some new developments to sort through.
But we’re inbound marketers, so we have to stay on top of these things. And luckily, you have us here to tell you what you need to know as marketers! So let’s review the top 3 announcements made at the Google I/O conference today that we should be aware of as awesome inbound marketers.”
“Marketing your online business through social media websites can be a great way to encourage engagement with your brand in a low-pressure setting.
However, getting started with this new type of media can be intimidating for some business owners.”
“Raise your hand if this has ever happened to you: You’re at a party when a writer friend (okay, associate) comes up and starts grilling you about your job. ‘How much writing do you really have to do?’ ‘Which is better: the agency or in-house side?’ ‘Uh, are you hiring?’ (By now, you’re probably raising both hands and stomping your feet, no?)”
“Pinterest has swept the social bookmarking scene by storm, with a pulsing community of over 10.4 million users. When visitors log into Pinterest, they’re presented with a nifty dashboard featuring recent pins of folks they follow. For many, that might mean pins about crafts, hobbies, interior design, and fashion. Speaks pretty accurately to the social bookmarking darling’s main demographics: About 80% of Pinterest users are women, and the most common age groups on Pinterest are people in college years (early 20s) up to about their mid-forties.”
“There is a reason the word “pervasive” is often used right alongside social media. For many of us, the social channels we use to connect with others for personal or professional reasons are a big part of every day. But how much is too much? How do we know that we might be taking our enthusiasm for social media too far? Here’s my slightly exaggerated (but mostly true) list of ten signs that you might just have an unhealthy relationship with social media in your life.”
And a recap of what happened on Cision Blog:
Have an awesome product just waiting to be reviewed? There’s a blogger out there just waiting to review it. UsingCision’s media database, we’ve compiled 50 independent blogs in North America that are open to reviewing products and ranked them based on our Cision Influence Rating. While you’ll find that many of the blogs on this list accept products with an emphasis on parenting and family, other blogs run the gamut from scooters to smart phones; from external hard drives to eye shadow. They’ve got your PR needs covered, provided you take heed of their pitching preferences and pay attention to their terms and conditions.
If you’re anything like me, just hearing the word “June” or “July” conjures up images of snow, sleigh bells, and boxes of presents wrapped under the bulb-lit tree. No, I’m not crazy, and it doesn’t have to do with living on the Southern Hemisphere. I think this because now is the time to start thinking about those end-of-year holiday gift guides, especially if you plan to pitch traditional media outlets.
As people are spending less time working at their desks and more time working on their phones, professionals are realizing that the usual arsenal of e-mail and Angry Birds isn’t necessarily enough to get the job done. In order to truly move into the mobile space, all of your business tools need to be accessible on a mobile platform.
We’ve been working on some new things at Cision, and one of them is a big update to our mobile site and Chrome extension. The new updates come from feedback that YOU gave us in our initial beta cycle. Here are the updates that we just rolled out to make your mobile life a little more productive.
Public Relations is built on the foundation of two-way communication. It’s tasked with raising awareness of employers or client’s work and perspectives and learning from and responding to the conversation. Video gives PR pros a visual, engaging and entertaining tool. The availability and ease of use of online video have turned it into a universal medium. “Video sharing sites like YouTube are an excellent way to break the ice because nothing online is as personal and human as a video,” wrote Jamie Carracher on Mashable. With such a huge opportunity, how can PR pros tap into the power of sites like YouTube and use video on the go?
As Elisa Miller-Outopened the “Chicago Tech Women Changing the World” presentation, she blasted Nina Simone’s “Feeling Good” and, with energy and fervor, inspired all the ladies (and even a few gentlemen in the audience) to get up and groove! It was an amusing respite from the seriousness of the presentations from earlier in that day at Chicago’s second annualTechweek.