You’re on Facebook. You’re on LinkedIn. You’re on Twitter. Basically, a little bit of you is all over the web for the world to see. But how are you managing how others see you and your company on the web?
We put together a quick (and might I say rather funny and cute) presentation on how to take control of your personal brand and company’s image in social media.
Please check it out and let us know your thoughts around the tips.
Check out the presentation here:
8 Ways to Take Control of Your Personal Reputation and Social Media Brand
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Tags: best practices, Facebook, social media, social media monitoring, tips, Twitter
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Hi Brandon, great presentation! I particularly enjoyed #6 regarding knowing one’s audience. If students thought about their online “brand” the same way educators teach them to think about strategic planning, they would be better off. My experience, however, is that students have to be gently nudged to think about themselves this way.
Here’s an example of a successful former student of mine at the University of South Florida who build a marketing campaign (“Brand You”) around her job hunt, resulting in landing a fantastic job:
http://www.pr-bridge.com/2008/04/28/building-brand-you-by-meg-roberts
I’m glad you enjoyed the presentation and tips, Bob and thank you for the insight from an educator’s point of view.
Personal branding is becoming more and more important, especially in these tough times of high unemployment. Having a strong personal brand will help you stand out from the crowd and also proves to potential employers that you know how to build and manage a brand (personal branding and corporate branding do share similar tools and practices after all).