Comments on: Will Twitter be the platform that unites journalists and PR pros?

By: If You Tweet, Don’t Ever Do This… » Blip, Official Blog of Martino Flynn Advertising, Public Relations, Branding, Marketing, Keyword-Droppin’ Agency

Wed, 13 May 2009 16:09:58 +0000

[...] we’re seeing more and more mentions of Twitter in print and online media outlets. In fact, Cision predicts that the number of Twitter mentions among media outlets will double in the first half of [...]

By: PiterKokoniz

PiterKokoniz — Tue, 07 Apr 2009 23:07:19 +0000

Hi ! ^_^
My name is Piter Kokoniz. oOnly want to tell, that your posts are really interesting
And want to ask you: is this blog your hobby?
Sorry for my bad english:)
Thank you:)
Your Piter Kokoniz, from Latvia

By: Really interesting piece about the impact of Twitter on journalists | SEO PR TIPS

Thu, 22 Jan 2009 16:23:23 +0000

[...] about the micro-blogging site that has attracted hundreds of media and PR industry professionals. Link Bookmark It Hide Sites [...]

By: Web Feet Integrated Marketing » Blog Archive » The Ticker: Inauguration by satellite; Talk like Barack; The war on Jim Goldman; Free-Base Caffeine; Create a revenue model for Twitter…

Thu, 22 Jan 2009 04:52:51 +0000

[...] Cision Blog: Will Twitter be the platform that unites journalists and PR pros? [...]

By: Ari Herzog

Ari Herzog — Tue, 20 Jan 2009 21:40:17 +0000

To answer the question of your blog post title, “Maybe.”

Twitter is not *the* platform, but it’s the best of the moment. Imagine if Facebook, with 200% more users, tears down its walls and allows similar SMS and third-party client accessibility? Might Facebook overtake Twitter for this unity you write about?

What about some other service, like Laconia or Friendfeed?

Everyone’s jumping on Twitter, and of course everyone’s mentioning it. But that doesn’t mean Twitter is the answer. It’s just the best we have right now.

By: Heidi Sullivan

Heidi Sullivan — Tue, 20 Jan 2009 21:15:19 +0000

Great point, Kristin! Popular Twitter users already filter so much content (and can easily block users) that only authentic conversations and engagement will reap true benefits.

By: Kristin Priest

Kristin Priest — Tue, 20 Jan 2009 21:08:20 +0000

One other consideration in the difference between email and Twitter connections is that Twitter makes it very easy to block followers from connecting with you. PR practitioners who foolishly think they can DM without research will surely find themselves blocked. Those of us who use Twitter wisely for these kind of connections surely have a great opportunity to develop relationships with journalists in a more far-reaching and meaningful way.

By: Heidi Sullivan

Heidi Sullivan — Tue, 20 Jan 2009 20:47:03 +0000

Thanks for the comments, Jason and Danny. #Journchat is a really cool group started by a very cool lady, Sarah Evans.

Let’s hope that groups like #journchat and great PR people can continue to create a really positive environment for media relations pros and journalists to interact on Twitter.

By: Danny Brown

Danny Brown — Tue, 20 Jan 2009 20:19:39 +0000

I can only assume you haven’t heard about #JournChat on Twitter? Every Tuesday, 8.00pm EST, journalists and PR folks meet up to discuss issues facing both industries, as well as how to foster better relationships.

It’s doing everything that many of the larger media outlets aren’t – instead of complaining about each industry, it’s bringing them together.

By: Jason Baer

Jason Baer — Tue, 20 Jan 2009 18:48:39 +0000

As a social media consultant that works exclusively with PR firms to help them harness these new strategies, I completely concur that Twitter can (and already is) a huge asset to working PR pros and journalists.

The opportunity to “meet” reporters via Twitter gives PR the chance to develop relationships in a new, effective way. The use of Twitter search via Cision et al, gives journalists the chance to find tons of great new sources.

You are precisely right that the great thing about Twitter is that it saves PR from the temptation to batch and blast. Will Twitter be what saves PR from itself?