Hardly a week goes by that I don’t discover an insightful blog post about social media or Internet marketing written by someone I’ve never heard of. How many people out there are blogging these topics? I checked our media research database, and found profiles for more than 300 such bloggers. Who has time to keep up with 300 blogs? A group like that can turn your RSS reader into a part-time job. So, I wondered whose blogs are the most influential. Web metrics nerd that I am, I gathered some data and ranked them.
Let me put a disclaimer here: there’s a limit to the effectiveness of using any sort of statistics to gauge a person’s influence on other people. Influence is a subjective thing by nature, and I’ve read lots of brilliant posts by people who didn’t make this list. Some of these bloggers wield more influence in social media education endeavors outside of their blogs, such as conferences, Webinars, podcasts and white papers. Nonetheless, I thought this list might be helpful for all of us faced with limited reading time. I chose two metrics to weigh equally in this analysis: Unique Visitors per Month as calculated by independent providers like Nielsen NetRatings, and Total Inbound Links, as provided by Google. Some of these blogs are more focused on the topics of social media and online marketing than others; some also place emphasis on the technology industry at large. For me, nearly all of the blogs that made this list are worth keeping tabs on, as are many more. Here are the results.
Top 100 Social Media & Internet Marketing Bloggers
1. ReadWriteWeb
2. Mashable
3. Seth Godin’s Blog
4. Scobleizer
5. How to Change the World
6. ChrisBrogan.com
7. Micro Persuasion
8. Successful Blog
9. Marketing Pilgrim
10. Logic + Emotion
11. The Viral Garden
12. PR Squared
13. The Buzz Bin
14. Conversation Agent
15. gapingvoid
16. Anil Dash’s Blog
17. Tasty Blog Snack
18. Being Peter Kim
19. Publishing 2.0
20. Rain City Guide
21. A Shel of My Former Self
22. PRNewser
23. Social Media Today
24. The Social Media Marketing Blog
25. SEOmoz Blog
26. Daily Blog Tips
27. Conversation Marketing
28. bub.blicio.us
29. Beth’s Blog: How Nonprofits can use Social Media
30. Stephan Spencer’s Scatterings
31. Global Neighbourhoods
32. ReveNews
33. ideasonideas
34. Dosh Dosh
35. ConverStations
36. Design, Marketing, Social Media & SEO Blog
37. Noah Brier
38. One Degree
39. The Social
40. Culture Buzz
41. Greg Reinacker’s Weblog
42. ParisLemon
43. Graywolf’s SEO Blog
44. WinExtra
45. Small Business SEM
46. The BrandBox
47. Personal Branding Blog
48. Groundswell
49. Jim Kukral
50. Influential Marketing Blog
51. hyku
52. MediaFuturist
53. acidlabs
54. CK’s Blog
55. Bill Hartzer
56. Church of the Customer
57. adverlicio.us
58. SEO Chicks
59. Web Strategy by Jeremiah
60. ShoeMoney
61. Social Media Marketing Strategy, Tactics, and Tools
62. Social Media Explorer
63. What’s Next Blog
64. davefleet.com
65. Sugarrae
66. My Name is Kate
67. aimClear Blog
68. NowSourcing
69. Inside the Marketers Studio
70. The Visible Enterprise
71. The WebMarketCentral Blog
72. RKG Blog
73. Max Gladwell
74. Marketing Nirvana
75. SEO Smarty
76. Enterprise 2.0 Blog
77. optimize and prophesize
78. Blogstorm
79. PR 2.0
80. Instigator Blog
81. Hitwise
82. techPresident Blog
83. Every Dot Connects
84. Techipedia
85. brentcsutoras
86. Marketing Profs Daily Fix
87. Buzz Networker
88. LepoLand
89. Search Marketing Gurus
90. Collective Thoughts
91. Techno//Marketer
92. Sample the Web
93. Stuart Henshall’s Blog
94. ExperienceCurve
95. Greg Verdino’s Marketing Blog
96. Threeminds
97. Taming the Beast
98. The Relationship Economy
99. Winning the Web
100. Modite
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Tags: bloggers, blogging, blogs, Internet marketing, media research, social media
Nice list.
I’m a follower of Mashable, Scobleizer, and Logic + Emotion. There are still quite a few that I don’t know on that list. We need more aggregation tools out there to bring all the multitude of info together.
[...] [...]
I’ve scanned this and quite a few of my favorite bloggers on this list, so it’s a pleasure to be among them.
Thanks for pulling this list together! There is so much info to follow out there – good stuff! And, of course, am delighted (and no doubt biased) that One Degree and MyNameIsKate made the list
Thank you!
yes, popularity is not a great metric, but I don’t have a better one. In the end influence depends on WHO is reading your content, and not how many people are reading your content. Ironically popularity is the antithesis of how social media works, because social media favors niches not masses. That being said i’m glad to be on the list
Cheers!
http://twitter.com/karllong
Check out that Conversation Agent blog. It might have a pulse
Great list, many familiar sites and a number of new ones to check out.
Cheers,
Matt
@emailkarma
John Jantsch’s Duct Tape Marketing must be on this list even if it was reduced to Top 10.
Jamie의 생각…
Top 100 Social Media & Internet Marketing Bloggers…
[...] centric sites in the blogosphere. Thanks go to Heidi Sullivan of Cisionblog for her great article “Top 100 Social Media & Internet Marketing Bloggers.” The value these sites bring include: content resource, tips, strategies, new trends, industry [...]
Valeria, my apologies that your blog was inadvertently left off our list. I’ve added it in its rightful place. Thanks for bringing it to my attention.
Thanks so much for including me on this list. I’m so pleased to be included with other great bloggers and look forward to discovering those I didn’t know before.
Much appreciated for listing both NowSourcing and Collective Thoughts, we’re in good company here! I’m sure you would get some extra mileage on this post by creating blog widgets, just a suggestion.
This is a great list. Thanks for doing the work (I know it’s not easy) and helping us to expand our horizons!
It’s quite an honor to be in the same neighborhood with Shoemoney, Ann Smarty and Marty Weintraub among others – thanks! This is a great list to bookmark and share.
Thanks very much for including me on this list. I do appreciate it and really hope I keep adding the value you expect from me.
It’s great to be here. Thanks for including us.
I was honored to find my blog included in your list along with a host of distinguished people of authority. Thank you very much.
Great list! What’s fantastic, too, is that along with being influencers and thought leaders in this space, many are great people.
[...] of the highly successful business and social media conference SOBCon She has been named to the Top 100 Social Media & Internet Marketing Bloggers Top 100 Most Influential Marketers of 2008, the 50 of the Most Powerful and Influential Women of [...]
I follow many of the blogs on this list, but was surprised that the N2growth Blog didn’t make the list. You should check it out at http://www.n2growth.com/blog
Great list, thank you. I have also discovered a lot of good social media perspectives in newsletters, not just at destination sites. Is there a way to source newsletters and create another good list?
Great list!!! Just what I needed.
Excellent list! I’ll be checking this out one by one for my morning relaxation and adding them to my feed – thanks!
Barbara
Interesting how results vary by measurement from list to list. Although many top blog lists include Google inbound links as a metric, I think this is the first ranking I’ve seen that also includes NielsenNet Ratings. Thanks Jay!
@wiredprworks on twitter.com
[...] Top 100 Social Media & Internet Marketing Bloggers [...]
Is there a way to source newsletters and create another good list?
By researching traditional Web metrics like Unique Visitors per Month, along with social metrics like inbound links, you can create a list like this on any topic.
excellent list!
[...] This post was Twitted by LoriRedding – Real-url.org [...]
Footnote: Joseph Jaffe’s blog, http://jaffejuice.com, deserves inclusion here too, it’s a great source of information on social media and new marketing.
I find this list to be not credible because I am not on it.
[...] recognizing that some of the best ideas come from people on the ground. Beth Kanter, a well-known blogger, suggests that ROI in relation to Web 2.0 stands for “Return on Insight.” Gaining [...]
Nice Post!
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[...] Tribune, and the Innovation Initiative of the Kellogg School of Business. She has been named to the Top 100 Social Media & Internet Marketing Bloggers Top 100 Most Influential Marketers of 2008, the 50 of the Most Powerful and Influential Women of [...]
[...] recognizing that some of the best ideas come from people on the ground. Beth Kanter, a well-known blogger, suggests that ROI in relation to Web 2.0 stands for “Return on Insight.” Gaining [...]
[...] Strauss: She has been named to the Top 100 Social Media & Internet Marketing Bloggers Top 100 Most Influential Marketers of 2008, the 50 of the Most Powerful and Influential Women of [...]
[...] Marketing Bloggers May.13, 2009 in Professional Heidi Sullivan over at Cision Blog lists the Top 100 Social Media and Internet Marketing Bloggers in her post in early [...]
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[...] Successful-Blog.com </a> Liz Strauss has been named to the <a href=”http://blog.us.cision.com/2009/01/top-100-social-media-internet-marketing-bloggers/“> Top 100 Social Media & Internet Marketing Bloggers </a> and the <a [...]
Great work! What is discuss here is one side of the coin, what about social media, isnt it a challenge to google
[...] Top 100 Social Media & Internet Marketing Bloggers | Cision Blog Top 100 Social Media & Internet Marketing Bloggers | Cision Blog. [...]
It is an honor to be considered for your list. Thank you for considering my post as worthy of being on the list with the others.
Thanks for this post ……….Great information!
[...] recognizing that some of the best ideas come from people on the ground. Beth Kanter, a well-known blogger, suggests that ROI in relation to Web 2.0 stands for “Return on Insight.” Gaining [...]
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