Comments on: Listening to many voices through social media measurement

By: Making sense of social metrics | Cision Blog

Making sense of social metrics | Cision Blog — Thu, 12 Mar 2009 19:50:30 +0000

[...] you find the most influential blogs and social networks for developing relationships. As I’ve discussed here before, if your goal is simply to get as many eyeballs on content about your brand as possible, your best [...]

By: goolloog

goolloog — Sun, 09 Nov 2008 10:25:07 +0000

Excellent blog! Interesting article and very informative! I will necessarily subscribe for this blog.

By: Daniel

Daniel — Wed, 05 Nov 2008 19:31:52 +0000

It’s the holy grail of the field. I think it can be done for brands, but from a MSM perspective, that kind of tracking doesn’t exist yet, which is tough!

By: Chris Ramsey

Chris Ramsey — Tue, 04 Nov 2008 17:16:30 +0000

Great post Jay. You’ve keyed in on one of the fundamental differences between mainstream media (MSM) monitoring and social media monitoring which is that there is not a single, agreed-upon metric for measurement. In MSM its easy to say “my mention in the NY Times is significant because they have 12 million subscribers”. In the social media world, you have to get more creative and pick up on, as you said, comments, digg votes, views, etc… and further more, you have to blend them in very different ways depending on the objective of your measurement. We’ve come a long way in the past year in terms of leveraging these metrics, and the exciting thing is that we’re still just scratching the surface.